GEMME is a set of educational and informative content on creative recycling and the use of waste materials.
The aim is zero-waste awareness, praise for creativity and thinking outside the box. Gems are everywhere: what we think has lost value is, in fact, still valuable.
GEMME presents itself as a podcast and as an educational app.
The Tone of Voice chosen is ‘warm’: friendly and colloquial, it puts the audience at ease and communicates information directly and without too many turns of phrase, while still maintaining a professional edge.
The gem is that material rediscovered by different realities, which takes on a new form or value through processes such as recovery or creative recycling. A trained eye can spot gems in the most unexpected places and contexts.
